PRESS

Ulta Beauty’s long-awaited global ambitions are finally coming to fruition as the retailer opens its first Middle East store.

In partnership with Alshaya Group, Ulta Beauty recently announced the opening of its first international franchise location at The Avenues in Kuwait, marking a major milestone in the company’s international expansion plans. The 15,000-square-foot store is set to officially open on November 7.

For Ulta Beauty, which has long been considered a powerhouse in the US beauty retail landscape, the Kuwait opening is a test of how its highly curated yet inclusive approach to beauty translates outside of North America. The retailer’s partnership with Alshaya Group—one of the Middle East’s largest retail operators and the franchise partner behind Sephora, H&M, and Bath & Body Works—positions Ulta Beauty alongside an experienced player that understands the intricacies of this fast-growing market.

“Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group—and an important step in our global growth journey,” said Kecia Steelman, President and CEO of Ulta Beauty, in a press release. “The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the US, while incorporating unique elements that are important to the local consumer.”

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