Our safety promise
We formulate products that are safe for humans (or dogs, as the case may be!) and that reduce our impact on the planet. As a committed Credo Clean and Conscious Beauty at Ulta Beauty brand partner, we believe less is more. Our products use simpler or fewer ingredients and packaging designed to reduce waste, while still delivering for your hair – without compromise.
Sustainability
Sustainability
Sustainability is a journey, and we’re constantly working to make our packaging less wasteful.
Working toward 50% PCR (recycled plastic) packaging across all components
All paper cartons are made with FSC-certified paper with soy ink printing
Recyclable bottles (just remember to clean them first and follow local instructions)
Fragrance for well-being
Our signature scent is a science-backed, naturally-derived fragrance designed to boost happiness—because your hair smelling ridiculously good should feel just as good too.
Quality assurance
Every formula and finished product in our lineup undergoes comprehensive third-party testing before reaching your hands. This includes clinical evaluations, consumer studies, HRIPT, PET (preservative efficacy testing), and stability testing. We screen for heavy metals and test our formulas to ensure they’re gluten-free. Our products are cruelty-free and meet Credo Clean standards to deliver the highest quality in safety and effectiveness.
