Welcome to Cosmo’s 2025 Readers’ Choice Beauty Awards

September 3, 2025
Mary Honkus, Cosmopolitan.com

One thing about Cosmo readers: You all are completely in tune with the best beauty brands, products, and treatments. This year’s Readers’ Choice Beauty Awards made that crystal clear. Via our survey, a cool 239,055 of you cast over 28 million (!!!) votes for your all-time beauty favorites. You let us know what viral hair tools and devices are totally worth the price and confessed your love to no-frills drugstore staples. You told us exactly which mascaras don’t smudge and voiced your opinions on what celebrity brands actually deserve the hype.
So are you ready to see all of your top picks, modeled on none other than Olympic gold medalist and budding beauty influencer Suni Lee? (Dumb question, we know this is exactly what you’ve been waiting for.) Keep scrolling to find the full list of the 2025 Cosmo Readers’ Choice Awards, complete with unfiltered reviews from readers just like you.