The 2026 Shape Beauty Awards
PRESS
August 24, 2026
In 2026, there’s no one-size-fits all beauty routine. You can be into skinimalism, a five-minute-face, or full-glam, even at the gym. Whatever shapes your beauty routine, we’re here for it, and our team of experts have sorted through one year worth of beauty launches and innovations, plus tried-and-true favorites to deliver our list of winners.
When you’re having a good hair day, you’re having a good day. Scalp care, a wash day routine that nourishes your follicles, and supplements you can take for good hair from the inside out are all on the menu. Dr. Iris Rubin, board-certified dermatologist and founder and Chief Medical Officer of SEEN, says we’re at the peak skinification of hair in 2026. “The scalp is skin, so it helps to think about haircare similarly to skincare. Just as you would choose non-comedogenic skincare to help avoid clogging facial pores, non-comedogenic haircare is formulated to minimize the likelihood of pore-clogging residue on the scalp.” In other words, a healthy scalp environment fosters healthy hair.
She goes on to talk about hair loss in women, which she notes is not only common, but often times goes unnoticed until ... it becomes very noticeable. “As estrogen levels decline, hair follicles may gradually become smaller and produce finer, shorter hairs, leading to an overall reduction in hair density,” says Rubin. “It’s not uncommon for women to notice a widening part, a thinner ponytail, or less volume during this stage of life.” But interventions today can help reduce and prevent hair loss and include everything from shampoos to supplements. Ahead, find our dermatologist-vetted and expert-recommended winners for haircare.