PRESS

Star-owned brands continue to sprout up everywhere one shops, from Tom Holland’s nonalcoholic beer, Bero (available at Target and Sprouts), to Shakira’s new hair care line Isima, which the singer rolled out at Ulta stores in July. And while selling exclusively online can be a recipe for massive success, a strong brick-and-mortar presence remains the dream for many brand founders. In 2024, online shopping accounted for just 16 percent of retail revenue in the U.S. (according to Capital One Shopping Research), with the bulk of purchases in America continuing to happen in stores.

This year, for its annual list of the biggest celebrity entrepreneurs of 2025, THR is spotlighting 15 top stars whose consumer products are readily available and prominently displayed at major retailers across America. Hollywood’s entrepreneurial class already includes such Hall of Famers as Dr. Dre, Ryan Reynolds, Gwyneth Paltrow, George Clooney, the Kardashians, Jessica Alba and Rihanna. The following 15 brand builders are well on their way to striking it just as big.

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