Press
Forget Sephora Kids—It's all About the Sephora Dogs This Holiday Season
Lauren Balsamo, Cosmopolitan.com
PRESS
December 3, 2025
As Cosmo's beauty director, my inbox is overflowing with pitches highlighting new beauty products and trends. For the majority of 2025, the big theme among brands was the "Sephora Kids" and beauty products for teens—even toddlers. But in the last few weeks, I've seen a shift—the focus is not just on Gen Z and Gen Alpha, it's on our dogs. Sure, fancy pet shampoos have always existed, but this new wave of prestige beauty products for pets takes it to another level. Think: restorative red light therapy devices, luxury fragrance, and clean beauty dry shampoo—all designed and formulated with your furry friends in mind.
The best beauty and wellness products for dogs:
