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January 12, 2024


The Best Celebrity Beauty Brands to Shop in 2024

GMA Team,

Celebrities are always on top of the latest and greatest in beauty and fashion.

Though celebrities have become a popular source for product endorsements, it might feel overwhelming at times that almost every celeb seems to have a beauty brand or product, and it's hard to know what's worth the hype.

From Selena Gomez's cult favorite Rare Beauty Soft Pinch Liquid Blush to Scarlett Johansson's clean skin care line, there is a product and line for just about everything -- and everyone.

Lucky for you, "Good Morning America" lifestyle contributor Lori Bergamotto is helping to break down the best of the best across hair, skin, makeup and more.

Scroll down to shop her picks.