The Best Beauty Launches of April 2025

April 6, 2025
Press
Jackie Fields, People.com

This April, we're being showered with new beauty products.
Yet there are only a few that deserve a spot on your shelf. Makeup guru Mario Dedivanovic has (finally) created a mascara and the results are quite literally eye-popping.
Meanwhile, Benefit, NARS and Smashbox are getting us ready for warmer days ahead with launches that either take down shine or amp up your glow.
Check out the hottest launches of the month, below.