The 2025 Shape Beauty Awards Team rigorously tested over 500 beauty products and treatments to deliver this list of game-changers. Give your beauty routine a reset with this year's winning products, and discover the treasures that the beauty world has been buzzing about, with ingredients that actually deliver. What's new in 2025? Trends include spicules, NAD+, and colostrum creams for innovative skincare, a retro return of velcro rollers to give fine hair bounce, and ingenious K-beauty lip tints and eye shadows you’ve seen all over your feed.

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