Selena Gomez and Jennifer Aniston brought their star power together to promote the latest releases from their respective brands, Rare Beauty and LolaVie, in a Galentine’s Day-themed beauty event. Hosted on Feb. 5 in Los Angeles, the soiree generated $6.8 million in media impact value within a week, according to Launchmetrics.

MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.

The beauty event marked the launch of Rare Beauty’s Soft Pinch Matte Bouncy Blush and LolaVie’s Peptide Plumping Volume Spray. Both products will be released in March. Gomez and Aniston attended the business affair in coordinated black outfits and even recorded a TikTok video, reenacting a scene from “Friends.” The clip, published on Feb. 6, has garnered more than 22 million views since.

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