Jennifer Aniston is back in front of the camera for her hair care brand LolaVie‘s first TV commercial. The “Friends” alum, whose iconic “The Rachel” haircut became a cultural and beauty touchstone, appears in the TV spot, taming the gimmicks of hair care marketing for a straightforward message on her brand’s line of products.

The commercial features Aniston in a boardroom watching a proposed commercial for LolaVie. After passing on the presented TV spot, Aniston emphasizes that LolaVie is backed by science — there’s no need or room for any gimmicks.

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