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PRESS

Why Jennifer Aniston Says ‘No Gimmicks Needed’ in Her Hair Care Brand LolaVie’s First TV Campaign
May 13, 2025

Press

Why Jennifer Aniston Says ‘No Gimmicks Needed’ in Her Hair Care Brand LolaVie’s First TV Campaign

Julia Teti, WWD.com

Why Jennifer Aniston Says ‘No Gimmicks Needed’ in Her Hair Care Brand LolaVie’s First TV Campaign

Jennifer Aniston is back in front of the camera for her hair care brand LolaVie‘s first TV commercial. The “Friends” alum, whose iconic “The Rachel” haircut became a cultural and beauty touchstone, appears in the TV spot, taming the gimmicks of hair care marketing for a straightforward message on her brand’s line of products.

The commercial features Aniston in a boardroom watching a proposed commercial for LolaVie. After passing on the presented TV spot, Aniston emphasizes that LolaVie is backed by science — there’s no need or room for any gimmicks.

 

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