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PRESS

March 23, 2025

Press

This Spring, the Beach Wave Is Finally Cresting Again

Sophie Vilensky, Byrdie.com

One certainty in life: the tide will come in and the tide will go out. I’m trying to make an ocean allusion here, because after four solid years of bouncy blowouts, the humble beach wave is finally on top again.

Characterized by its undone elegance and classic California cool edge, the beach wave is a look that—as long as we have the ocean, which I hope will be forever—will always be in. However, in recent years it's been eclipsed by fluffy, '90s inspired curls. Everyone saw Matilda Djerf and leaned in hard, but rest assured: our connection to the water is powerful. Also, we're all obsessed with The White Lotus and its vacation glam and Olsen twin idolism is only getting stronger as time goes on.

Ahead, everything you need to know about the beach wave's big comeback—including how to get the look yourself.

 

READ THE FULL ARTICLE ON BYRDIE.COM