Hair product technology has progressed in leaps and bounds, especially over the past few years. Thanks to heat-protective formulas, regularly using hot tools doesn’t mean you’ll inevitably deal with fried strands, dullness, or split ends later. Using a styling cream that defines your curls or offers hold doesn’t mean your hair will feel crunchy and dry. Slathering on a deeply moisturizing mask doesn’t mean your strands will look as greasy as an oil-slick. Nowadays, you can actually help repair the broken bonds inside your individual hair shafts with a simple wash and rinse — no repeat necessary. TBH, the hair care category has gotten the type of main character makeover that you only see in ‘90s movies. Finally, the level of innovation you used to only see in skin care, from ingredients to packaging, is showing up in shampoos, conditioners, creams, sprays, and treatments for all hair types and textures.

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