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October 10, 2022


The New Products Our Beauty Director Loves This Month

Brian Underwood, Women's Health

If your version of the ideal autumn involves pumpkin spice lattes, cozy sweaters, and picking fiber-rich apples with the family, you are my people. I love this time of year—the chill in the air, the preparation for the upcoming holiday season, and the delish comfort-food recipes (which you can healthy up easily). I'm crazy for fall, and I know I'm not alone.

Another thing that excites me this time of year are all the cool new beauty products that drop. Yes, October isn't all about Halloween makeup (though we have plenty of ideas on the costume front if you need them). It's also about moisturized, glowing skin, glossy, healthy hair, and beautifully natural makeup. And this year is no different: Beauty brands have really stepped up their game in 2022, flooding the market with ingenious inventions that solve common problems, make your beauty routine simpler, or are just plain fun–and I've compiled my faves right here. Hundreds of new products come across my desk every month—these are the best of the best this October.