Create Account

Forgot your password?

Please enter your email address below. You will receive a link to reset your password.

Or return to sign in

Forgot your password?

We’ve sent password reset instructions to your email. Check your inbox and follow the link.


June 6, 2023


The Best-Selling Heat Protectants for Safe Hair Styling

Allie Hogan, NewBeauty
When I first took a straightening iron to my hair in the early 2000s, heat protectant was far from a thought in my mind. It didn’t really register that a flat iron could damage my hair, just that it was the tool I needed to make my hair look like everyone else’s in my middle school. We’ve come a long way with hot tool safety. Recently, on a call, our team was reminiscing about straightening their hair with an iron and a towel, which we don’t recommend. Now there are dozens of options for multi-tasking heat protectants to help keep our strands safe when we’re grilling them at 350 degrees. These are some of the best-selling heat protectant products out there.