Press
The Best-Selling Heat Protectants for Safe Hair Styling
June 6, 2023
Allie Hogan, NewBeauty
When I first took a straightening iron to my hair in the early 2000s, heat protectant was far from a thought in my mind. It didn’t really register that a flat iron could damage my hair, just that it was the tool I needed to make my hair look like everyone else’s in my middle school. We’ve come a long way with hot tool safety. Recently, on a call, our team was reminiscing about straightening their hair with an iron and a towel, which we don’t recommend. Now there are dozens of options for multi-tasking heat protectants to help keep our strands safe when we’re grilling them at 350 degrees. These are some of the best-selling heat protectant products out there.