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When you’ve finished loading up your Ulta cart with half-off beauty products (courtesy of the bi-annual 21 Days of Beauty event), trust us and head next to Ulta’s New Arrivals page. September’s new additions left us gasping—they’re that good.

Right off the bat: consider your (early) holiday gift shopping done. Ulta is already stacked with beauty gift sets from brands like Ouai, Tarte, Tatcha, ILIA, Drunk Elephant, Dolce&Gabbana, Burberry, Ole Henriksen and many more. Other standouts include CHANEL under-eye patches that luxuriously smooth and tighten, an award-winning lash serum made especially for sensitive eyes and an eau de parfum from Miu Miu that smells as if someone captured the end of summer and beginning of fall in a bottle. Keep reading to see more of the best just-arrived gems at Ulta.

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