Accessibility Statement Skip to content Skip to Chat

Free Shipping On U.S Order $25 And Over*

FREE SHIPPING TO UK & CANADA $99 AND OVER*

PRESS

The Best Hair Products of 2025, According to Shop TODAY Editors
February 4, 2026

Press

The Best Hair Products of 2025, According to Shop TODAY Editors

Camryn Privette, Today.com

The Best Hair Products of 2025, According to Shop TODAY Editors

For Shop TODAY’s first-ever Hair Awards, editors and staffers across TODAY tried and reviewed more than 140 products to find the best hair products on the market. We started with a list of over 350 new launches, editor recommendations, trending and tried-and-true products to narrow down a final list of 52 winners.

To reach the final curation, we incorporated products into our everyday, regular beauty routines over the course of over six months to see if they meet requirements when it comes to value, satisfaction and quality for hair products and tools. Finally, our panel of experts reviewed some of our winners to give their sign-off based on ingredients and other factors.

From thickening serums to hair masks and beyond, our testers left no stone unturned. Everything below has earned the Shop TODAY stamp of approval.

Ready for some good hair days? Just keep scrolling to shop all of our our editor-tested and approved hair favorites.

 

READ THE FULL ARTICLE ON TODAY.COM