Press
The 8 Celeb Brands That Are Really Good And Exactly What To Buy
August 20, 2025
The Candidly Team, TheCandidly.com
We are ... let's say ... dubious of celebrity brands.
It's not that we doubt that an actor or musician or reality star can't also be a business-mogul.
It's just that we always wonder if the name is what sells it, can the product really be any good?
And because we try hundreds upon hundreds of products each year so we can establish any sort of credibility to be writing articles like this, it's actually a very tall order for one to stand up to some of the gems we've found along the way.
Sometimes we are sent things to try from PR.
Sometimes we just need to get our hot little hands on Jenny An's haircare brand so we buy the entire line with our very own dollars. But, in any case, we are determined to go in unbiased.
Many, many, many celeb-driven brands remind us why we are skeptical of such things. But ... a handful of them really stand out. So much so that we now use and love them in our actual, daily lives.
And so, without further qualifying, these are the only 7 celeb-started brands that we have truly been blown away by.