Skincare trends are changing faster than you can say returns at Sephora. After spending over a decade in the beauty space I thought I'd seen it all but with the insanely fast advances in technology it seems like we went from "coconut oil cures everything" to "AI skin assessments" in about 2 seconds. While the focus on achieving eternal youth isn't going anywhere (ugh, will it ever?) there are some trends we're seeing in 2025 that our team is actually excited about.

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