Shop Today 2025 Hair Award Winners to Shop on Amazon — Color Wow, Aveda, Drybar and More Starting at $4

August 26, 2025
Press
Sierra Hoeger, Today.com

ICYMI, Shop TODAY's 2025 Hair Awards launched last week. For six months, editors, TODAY staffers and even members of our Mom Squad tested products to bring you the absolute best in hair care.
We tried name brand and drugstore items alike in hopes of finding serums that soothe your scalp, conditioners that mend split ends, TSA-friendly hair tools and more.
Even better? Nearly 40 award-winning products can also be found on Amazon. Our favorites start at just $4, keeping your hair and your wallet happy.