Press
Our Beauty Editor Spills the 26 Celebrity Beauty Brands Actually Worth Buying
April 12, 2023
Nicole Saunders, BestProducts.com
Celebrity beauty brands can feel like a dime a dozen. Bloomberg News recently reported that more than 50 celebrities and influencers had launched cosmetic, haircare, and skincare brands over the last 3 years. With the influx of celeb-founded companies, sometimes it can feel difficult to figure out what's actually worth your hard-earned money versus what's popular because someone is famous. Thankfully, as Best Products' beauty editor, a significant part of my job is testing hundreds of new products that land on my desk, many of which are from celebrity beauty brands featured on this list.