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Jennifer Aniston's LolaVie Launches Another 'Swiss Army Knife' of Hair Products: All About Her Dry Shampoo (Exclusive)
August 5, 2025
Jackie Fields, People.com
Jennifer Aniston is one “busy bee.”
As she focuses on post-production for The Morning Show, which premieres Sept. 17, and gets set to also both star in and executive produce an adaptation of Jennette McCurdy's memoir I’m Glad My Mom Died, there’s yet another task at hand: introducing her hair care brand LolaVie’s latest creation.
In 2021, Aniston founded LolaVie, launching it with a single product, her Glossing Detangler.
At the time she called the 99% naturally-derived spray the “Swiss Army knife” of hair products. She also told PEOPLE exclusively then that she would unveil more products as they met her standards.
Fast forward nearly four years later, and Aniston is welcoming her 12th item, the LolaVie Powder Perfect Dry Shampoo, into the line. And, she says, “there's a little Swiss Army knife in this one too.”