Since launching her hair care brand LolaVie, Jennifer Aniston has slowly but surely rolled out a bevy of products that have each become cult favorites in their own right. The Glossing Detangler, for instance, has more than 1,700 positive reviews on the site and is my personal top pick because it smells delicious and makes the post-shower brush-out a breeze (even for the gnarliest of tangles). Then there’s the Perfecting Leave-In, which ranks among Aniston’s favorites (if she was forced to pick!), because it hydrates, fights frizz and leaves hair looking glossier.

What I appreciate most about LolaVie, however, is the brand’s methodical curation. Aniston’s choice to debut with just one product (the detangler) speaks to the brand’s entire vibe: LolaVie doesn’t inundate you with options. Instead, each and every product in its catalog serves a distinct purpose. And that includes today’s debut, the Sculpting Paste.

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