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October 1, 2021
Jennifer Aniston Launches LolaVie, the Haircare Brand You Never Knew You Wanted
Amanda Mitchell, Grazia

We’re not quite sick of celebrity beauty lines, and thankfully so — today marks the launch of the next big celebrity beauty brand, this time, from America’s Sweetheart, Jennifer Aniston. Unlike The Other Jennifer‘s beauty brand, LolaVie is a haircare brand made up of plant-based, naturally-derived ingredients, formulated without parabens, silicones, sulfates, phthalates, and gluten.