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PRESS

October 8, 2024

Press

How Target Is Bucking Industry Trends and Growing in Mass Market Beauty

James Manso, WWD.com

Beauty’s mass market might be in a state of flux, but Target Corp. is only heading upward.

Per the company’s last earnings call, beauty helped drive a 2.7 percent growth in the second quarter, alongside fashion, with net sales totaling $25.5 billion and beating Wall Street expectations. Within that, beauty rose 9 percent on a comparable basis, on top of double-digit growth a year ago. 

The secret sauce is the right brand mix, a bevvy of price points, an integrated digital strategy and a willingness to jump on trends early, said Rick Gomez, Target’s executive vice president and chief commercial officer, in a wide-ranging interview with WWD.

 

READ THE FULL ARTICLE ON WWD.COM