Press
Have Celebrities Made the Beauty Industry More Sustainable?
March 4, 2022
Charlotte Pointing, LiveKindly
The celebrity beauty boom isn’t slowing down. Sabrina and Idris Elba, Scarlett Johansson, and Gwen Stefani are the latest celebs to announce they’re launching skincare brands. Like many that came before them, each positions natural ingredients, a cruelty-free status, or sustainability as core to their mission—or at least their marketing. But has this influx of fame made an impact on the overall environmental footprint of one of the world’s biggest—and most wasteful—industries?