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PRESS

January 11, 2024

Press

Hair Primer Products That Are Game-Changers

Allie Hogan, NewBeauty.com

Any self-respecting beauty connoisseur would only apply foundation after first laying down the right skin care and primer. Makeup primers are commonly used, but have you ever considered the importance of a hair primer? If we think of shampoo, conditioner and hair masks akin to skin care, then it tracks that after that should come a primer to prepare hair for styling. People seem to be catching on to the skinifcation of hair care with scalp facials and detox shampoos, so it’s not too much of a surprise that searches for hair primers have been on the rise. Hair primer can help make hair easier to work with, less frizzy and healthier.

Spate recently analyzed the top trend across hair, skincare, makeup and body categories with the highest year-over-year growth. SPATE data shows that searches for hair primer have climbed over 142 percent over the past year.  Whether you’re looking for your first hair primer or seeking a new brand to try, we’d love to share a few of our favorite suggestions.

 

READ THE FULL ARTICLE ON NEWBEAUTY.COM