Press
From Jennifer Aniston to Rihanna, These Are the Best Celeb-Backed Beauty Brands
May 5, 2023
Diana Valenzuela, Katie Couric Media
As you flip through your favorite magazines, scroll through social media, or chat with friends, you may have noticed a recent trend: Everyone’s talking about celebrity beauty, skincare, and hair care brands. This is fairly new territory, since back in the day celebrity endorsements typically manifested as a department store perfume line. Of course, if you have mixed feelings about celebrity beauty brands, you’re not alone. Recently, celebrities have been criticized for oversaturating the beauty and skincare markets with their passion projects. But evolution does a good job of balancing that out — aesthetics aficionados aren’t easy to please, and while anyone with money can launch their own line, only celebs who make a genuine effort to craft high-quality products make it in the beauty space. And there are quite a few who have.