From Selena Gomez’s Rare Beauty to Dwayne Johnson’s Teremana, even the most successful star-backed brands began with just the spark of an idea and the courage to get behind it. “I commend anyone that takes the risk and makes it through all the hurdles,” says Gomez, one of The Hollywood Reporter’s Top 30 Star Entrepreneurs of 2024.

Top agents, investors and brand builders helped THR identify six new celebrity ventures that are just at the starting line. Read what their star founders have to say about the art of business and finding their way in the scrappy startup space.

READ THE FULL ARTICLE ON HOLLYWOODREPORTER.COM