LolaVie has found its first retail partner.

The brand, founded in 2021 by Jennifer Aniston, president Amy Sachs and chief executive officer Joel Ronkin, will enter Ulta Beauty's full distribution. It debuts on Ulta's website April 30, with the full door rollout ensuing on May 14. The brand currently has five products across cleansing, treatment and styling, all priced between $26 and $32.

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