PRESS

What color are you planning to go in 2023? Perhaps Cherry Cola or Buttercream will help usher your hair in the new year. Whatever on-trend dye job fits your aesthetic, December 2022's new hair launches are sure to keep your hair in the best condition possible thanks to the latest innovations from the likes of Rahua, Eva NYC, Rodan + Fields, and Colorproof.

If you're not one for taking the peroxide plunge, have no fear — this month has plenty of newness for you too. Oribe and LolaVie have some exciting new brushes to add to your haircare tool kit. Saltair has something for the curls. And you don't want to miss what Ouai formula just hit shelves. 

READ THE FULL ARTICLE ON ALLURE