PRESS

London Fashion Week S/S '26 is coming to a close and the street style stars—like the designers showcasing their work over the last few days—did not disappoint. From maximalist hair accessories, sky-high ponytails, electric blue eyeshadow, spiked hairstyles, and more, the glam was giving and I've been eagerly taking notes. But the most popular hair look of the week has definitely been the London bob, aka the Brits' version of the haircut that continues to take both Hollywood and the fashion set by storm. Am I surprised? Definitely not, especially considering London is where Vidal Sassoon debuted his signature geometric bob and upended the swinging 1960s in the process.

A sassy, gamine, fashion-forward cropped cut remains a staple of London style to this day, and I for one, am hopeful that the British sensibility carries into fall. Scratch that—I know it will. The bob's reign is far from over.

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