PRESS

Say what you will about celebrity beauty brands, but in this day and age, there’s simply no avoiding them. Even if an A-lister has racked up the Grammy awards or Oscar nominations (or both) and has had a long-running successful career, there’s a 99.9% chance that they either A) have a beauty line or B) are going to launch a beauty line. (Note that a third option is being the spokesperson for an existing beauty line, but that’s becoming increasingly rare.) For most, it seems to be a creative outlet — though others may be hopping on the train for a quick cash grab. Either way, if you can’t beat ‘em, join ‘em.

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